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Maybelline Eyeliner

  • Precision 3D Modeling & Rendering: We recreated the iconic Maybelline Colossal Kajal packaging with a focus on accurate material representation—balancing the high-gloss plastic finish of the pen with the textured cardstock of the retail blister pack.

  • Amazon Listing Strategy: For this project, the main idea was to let the bold brand colors and high-contrast imagery communicate quality. By using a "show more, tell less" approach, we utilized macro eye-photography to demonstrate the "Deep Black" result, allowing the visual impact to lead the customer’s journey.

  • Strategic Feature Integration: Text was placed strategically to act as quick-glance verification for the user. Key benefits like 24H Smudge Proof and Waterproof are integrated into the layout to complement the visuals rather than crowd them, ensuring the most important information is digested instantly to benefit the customer’s decision-making process.

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